Fragrance · Incubation · 2025
A unisex fragrance house exploring metallic florals.
Ferrum & Rose started as a whitespace we couldn't ignore: a unisex fine-fragrance house with a distinct olfactive point of view — florals stitched through with metallic notes. We're building it from scratch.
3Signature scents
2Perfumers
Q2Launch window
15Countries at launch
The brief
A new fragrance house, from the first sketch.
We began with a scent brief: what does metal smell like on skin? We commissioned three perfumers, chose two, and built the brand around the accord that came back.
What we did
House architecture, flacon design, launch strategy.
The result
Three signature scents, ready for Q2 2026 launch.
Ferrum & Rose enters prestige distribution next quarter with a launch capsule of three fragrances and a hero ritual bar. Press embargo lifts on drop day.