Body · Partner Brand · 2024
Body care built on clinical claims and everyday rituals.
Ordinary Body Co. asked us to help them do the hardest thing: build a category-defining body line that isn't priced out of everyday use. The answer was ruthless focus on claims, format, and daily habit.
#1Category rank
$2M7-month revenue
4.7Avg. review
35%Repeat rate
The brief
A body brand that earns its place, every day.
The founders had a hero formula but no clear commercial route. We rebuilt the positioning around 'the daily body ritual' — a claim we could support with clinical data and a two-format assortment: lotion and bar.
What we did
Positioning, packaging, marketplace and DTC.
The result
A #1 category rank on marketplace within ninety days.
Ordinary crossed $2M in trailing revenue within seven months of relaunch, with a review score that lets us defend the price point on any channel.