Wellness · Advisory · 2023–present
An award-winning wellness brand — details under NDA.
We work with one of the most recognisable wellness brands in the world as a category and product advisor. The specifics stay under NDA. The shape of the engagement doesn't.
3yrEngagement
NDADetails
2Continents
∞Coffee
The engagement
A category advisor with skin in the game.
Our team sits alongside the brand's leadership on category strategy, product pipeline, and channel expansion. We are not the agency; we are the second-opinion room in the building.
What we do
Whitespace mapping, product review, and channel decisions.
The result
Confidential — but the reason this row exists is that the brand asked us to keep working.
Ask us about it under NDA and we'll walk you through the specifics.