Wellness · Advisory · 2023–present
An award-winning wellness brand. Details under NDA.
We work with one of the most recognisable wellness brands in the world as a category and product advisor. The specifics stay under NDA. The shape of the engagement doesn't.
3yrEngagement
NDADetails
2Continents
∞Coffee
The engagement
A category advisor with skin in the game.
Our team sits alongside the brand's leadership on category strategy, product pipeline, and channel expansion. We are not the agency; we are the second-opinion room in the building.
What we do
Whitespace mapping, product review, and channel decisions.
The result
Confidential. The reason this row exists is that the brand asked us to keep working.
Ask us about it under NDA and we'll walk you through the specifics.