Labs / Work

Work

Reference builds & blueprints.

A look at the systems we design and ship. Client engagements are covered by NDA, so these are reference architectures: the patterns behind our builds, with the kind of targets we commit to. Detailed case studies are available on a call.

Retail & DTC

AI Support Copilot

RAG assistant over help-centre, order and policy data; resolves routine tickets, drafts replies for agents and hands off with full context to the CRM.

  • Target: 50–70% routine-ticket deflection
  • Eval-gated releases
  • Shopify · Zendesk · HubSpot
B2B services

Autonomous Sales Agent

Researches inbound leads, enriches records, scores fit and drafts personalised first replies for rep approval.

  • Target: lead response in minutes, not days
  • Human-in-the-loop approvals
  • Salesforce · Apollo · Gmail
Finance & operations

Document Intelligence Pipeline

Extracts and validates fields from invoices and contracts, flags exceptions and posts to the ERP.

  • Target: 80%+ straight-through processing
  • Confidence-based review queue
  • Python · Postgres · ERP API
Beauty & lifestyle

Headless Flagship Store

Sub-second headless storefront with semantic product search and an AI shade/routine finder.

  • Target: LCP under 1s on mobile
  • Sanity CMS for merchandisers
  • Shopify Hydrogen · Vercel
Professional services

Vertical SaaS Platform

Multi-tenant platform with client portal, scheduling, billing and an embedded copilot.

  • Built for 10k+ tenants
  • Usage-based Stripe billing
  • Next.js · Postgres · AWS
Field services

Custom CRM + Field App

Industry-specific CRM with job tracking, a mobile field app and AI call summaries.

  • No per-seat licensing
  • Offline-capable mobile
  • React Native · Supabase

Targets shown are design goals we scope against, not guarantees; actual results depend on your data and volumes.

In-house

Battle-tested on our own brands.

Brackley Holding operates its own consumer brands. Labs builds and runs their storefronts, CRM and AI tooling, so every pattern above has been exercised on real customers before it reaches yours.

See the Brackley portfolio →
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